about amy

Amy Lu quickly joined Canada’s fashion elite after starting her career in 2001. Her exceptional creativity and admirable work ethic have evolved into a diverse and accomplished portfolio including politicians, talk-show hosts, super models and celebrities as well as award winning campaigns for Joe Fresh, Anthropologie, Levis, Cover Girl, and Coca Cola. Her passion for fashion has landed her editorials in Vanity Fair, Interview, Dress to Kill, Fashion, Sports Illustrated, People, Hello, Black Book and shoots with celebrities including Jessica Pare, Selena Gomez, Nina Dobrev, Russell Crowe, Jason Priestley, Lily Cole, and Georgina Chapman. “I love clothes and contributing to something larger than myself, I believe beautiful images can inspire beauty in others. Travel, creativity, love, and good shoes make life better!”

Amy is based in Los Angeles.

corporate consulting

Amy Lu’s impeccable taste and down-to-earth demeanor have made her one of Canada’s most sought after image consultants for TV personalities. “I have worked closely with hosts, news anchors and sportscasters from stations including CTV, The Score, and Global TV and have the process of transforming an image down to a science. I deliver results by understanding client goals and developing trust with the talent. I invest myself in every project and always have the clients back. I have incredible relationships with retailers, designers and industry professionals to help facilitate the process. I bring more to the table than great style and clothes, my goal is to surpass expectations, stay true to the brand and ensure the talent looks better and feels more confident.” Amy’s professionalism, innate understanding of fashion and ability to achieve client goals on budget is what truly sets her apart. Amy continues to share her knowledge through guest-speaking and facilitating style workshops.

press

Amy Lu is regularly featured in the media as an authority on style. Her years of experience, diverse body of work, and candid approach to fashion make her a go-to for writers and interviewers seeking a credible opinion on all things fashion. Elle.com, Fashion Magazine, Globe and Mail, Breakfast Television, ET Canada, Ebay Canada, The (Global) Morning Show and CHCH Morning News are just a few of the media outlets that Amy Lu has appeared on. Amy's experience as a fashion writer as well as a celebrity stylist have led to roles as guest speaker and stylist for Skinny Girl, guest blogger for Toronto International Film Festival's official sponsor Grolsch, and Toronto Fashion Week's official sponsor Peroni, where she covered the best of the runways, red carpets, and behind the scenes.