Hello and thank-you for taking the time to visit my website! I'm Amy and I've had a love affair with fashion for as long as I can remember, it is woven into my DNA.  I believe that when you look good, you feel good, and therefore act better. Fashion is empowering and style can be a powerful tool that inspires confidence within and in others. I don't believe in 'fashion rules' or 'must-have lists'; it is about crafting looks that make you feel how you want to feel and project what you want others to see in you. That is my sweet spot! I work with clients to help them realize their vision. My Instagram-@amylustyle provides a taste of my work and life.  I keep it pretty real: shopping, showrooms, shooting, storyboarding, schlepping, snapping behind the scenes pics and styling. And I'm always happy to chat fashion so feel free to email me at

Love & Louboutins,
Amy Lu



Amy’s professionalism, attention to detail, and respect for budget have made her a go-to for advertising clients. She has worked internationally on campaigns for alcohol, banks, beauty brands, cars, fashion, food, malls, pharmaceuticals, and telecommunications and maintains a roster of satisfied, repeat, clientele.

Amazon, Anthropologie, Avon, The Bay, BB Dakota, Coca Cola, Cool Sculpt, Cover Girl, Fed Ex, Fidelity Denim, Getty Images, Joe Fresh, Kellogg’s, Levis, Mini Cooper, Molson Canadian, Nike, Peroni, Pier 1, Rogers, Sears, Shopper’s Drug Mart, Toronto Dominion, Timberland, West Edmonton Mall.


Amy brings her fashion expertise and passion for style to every single project she works on. What set’s her apart from others while personal stylist, is her ability to really listen and understand a client’s needs and wants.  “My goal is always to make my client feel their absolute best, their most confident, and their most comfortable in the look we create together. Style is so personal and specific, it is never a one-trend fits-all solution.”

Alexandra Richards, Alli Simpson, Carrie Fisher, G Hannelius, Georgina Chapman, Jason Priestley, Jessica Lowndes, Jessica Pare, Kate Bock, Kay Panabaker, K-OS, Lights, Lily Cole, Nina Dobrev, Noot Seear, Olivia Holt, Renee Young, Russell Crowe, Rydel Lynch, Sabrina Carpenter, Sammi Sanchez, Sarah Polley, Selena Gomez, Yasmin Warsame.

Fashion Editorial and Directing:

Amy Lu has been passionate about styling editorial since she began her career. You can count on Amy to use her vision and impeccable taste to bring your shoot to the next level. Amy also works with several publications as a free-lance fashion director, where she is involved in every aspect of the shoot from storyboarding the concept and fashion direction to location scouting and casting.

Black Book, Chloe, Dress to Kill, Fashion, Girl’s Life, Hello Canada, Interview, LA Health, Naked Eye, Palm Spring’s Life, People, Sport’s Illustrated, Tatler, Toronto Life, Van Magazine, Vanity Fair, Zink.

Personal Styling and Image Consulting:

Amy Lu’s impeccable taste and down-to-earth demeanor make her the perfect stylist to consult with on image. Whether she is working with a corporate client or a person wanting to improve their look, she has the process of transforming an image down to a science. Her professionalism, innate understanding of style, and her ability to achieve client goals on budget, makes her one of the most sought after image consultants for TV personalities, news anchors and sportscasters. Amy continues to share her knowledge through guest-speaking and facilitating style workshops.

CTV News Calgary, Global National News, Global News (Halifax, Toronto, Vancouver, Winnipeg ), The Score Television Network (Toronto).


Press and Appearances:

Amy Lu is regularly featured in the media as an authority on style. Her years of experience, diverse body of work, and candid approach to fashion make her a go-to for writers, interviewers, and special event hosts’, seeking a credible opinion on all things fashion.

Breakfast Television (Toronto)-Guest Fashion Expert, Canada’s Next Top Model-Guest Stylist, CHCH Morning News (Toronto)-Guest Fashion Expert, Drafted (The Score Television Network)-Guest Stylist, Ebay Canada-Guest Fashion Expert, Elle Canada-Guest Fashion Expert, Entertainment Tonight Canada-Guest Speaker, Fashion Magazine-Guest Fashion Expert, The Georgia Straight-Fashion Writer, Global Morning Show (Toronto)-Guest Fashion Expert, The Globe and Mail-Guest Fashion Expert, Grolsch (Official sponsor of Toronto International Film Festival)-Guest Blogger, Peroni (Official sponsor of Toronto Fashion Week)-Guest Blogger, Skinny Girl Launch (Toronto)-Guest Speaker, The Vancouver Sun-Guest Fashion Expert.