007: Wild and Free
Fresh Air + Surplus Style + Fab-Faux + Fashion Peacocks
Cover Credits: The Canadian Rockies; photo and collages throughout, Amy Lu
Happy October Fashion Lovers and Friends!
October already—where does the time go?! Thanks for reading this month’s post, I’m so happy you’re here.
This summer, my daughter and I road-tripped through the Canadian Rockies—a drive that never fails to take my breath away. Photos rarely capture the sheer scale of the landscape, and they certainly can’t convey the crisp, fresh air that fills every valley and pass. But trust me: it’s a journey worth every mile. There’s something about the snow-dusted peaks, cool mountain air, and glassy blue lakes that is both awe-inspiring and humbling. I grew up between British Columbia and Alberta, and I’ve driven this route more times than I can count—but it never gets old. This photo is of Bow Lake, taken from the side of the Icefields Parkway—just one of many unforgettable stops. Fresh air really is good for the soul—and for creativity.
This month, I took a fresh look at military-inspired fashion. It’s one of those classic styles that somehow manages to feel “trendy” every year, and some version of it looks good on everyone at every age. What I love about it is what I love about all my favorite styles: classic, timeless, cool—and always with a bit of edge.
That’s also why I don’t mind investing in pieces I truly love. I try to avoid buying trendy items I’ll only wear a handful of times before donating—because that’s not just a waste of money, it’s a waste for the planet. After years of shopping in malls with clients, sourcing for projects, and refining my own wardrobe, I’ve learned to spot silhouettes and fabrics that stand the test of time. When you buy the right piece the first time, you spend less (and waste less) in the long run.
I know some of the pieces I feature here can feel expensive, and I get it—I don’t love frivolous spending either. But I always recommend starting with your ideal vision and working backward. If you want a gold Chanel purse that costs more than your mortgage and your last name isn’t Kardashian, start by searching for alternatives until you find something similar within your budget. Just don’t settle just because of the price—if you don’t love it now, you probably won’t love it later, and you’re better off not buying it at all. With AI and online shopping, it’s easier than ever to track down exactly what you’re looking for—and often, if you put in the effort, you’ll find something even better (and more affordable) than your original inspiration.
Take the Isabel Marant booties I’m wearing in one of this month’s looks. I bought them 12 years ago for $700—a splurge at the time. Since then, I’ve had them resoled three times and worn them more times than I can count. Expensive? Not really. That works out to about $60 a year for boots that are comfortable, versatile, and still chic. I’m not saying buy these boots—I’m saying invest in pieces that make you feel good every day and that will serve you for years.
When I was working as a stylist in Canada, one of my favorite clients was a television network. I styled news anchors who needed to look polished and professional five days a week. At first, they resisted spending most of their wardrobe budget on designer staples because it left less room for variety. But season after season, the cheaper garments they insisted on ended up in the bin, while the quality designer pieces became staples. Eventually, they came around, and their wardrobes were elevated piece by piece until everything was top-notch. It takes patience and discipline, but it works—if you’re willing to trade instant gratification for long-term gain.
After Lu’s List and my outfit highlights this month, I’m also sharing my love for Alan Cumming and his incredible knack for fashion peacocking. He’s brilliant—fashion-joy personified—and good God, we need that energy more than ever.
Enjoy this issue, and please pass it along to anyone who might appreciate it. Writing this newsletter and sharing my photos is my creative outlet—it’s how I express my love of style. Creating looks and telling fashion stories is my passion, and it’s all I’ve ever done professionally. I’m committed to growing organically which, in today’s digital climate, feels a little like climbing Mount Everest in Keds and a K-Way. But honestly, I don’t mind. The alternative—posting empty content for algorithms, curating lists just for likes, or tagging brands for free clothes—is simply not my thing.
My “thing” is using style, fashion, and art to uplift and inspire. So I’ll keep creating and sharing, learning along the way. And I have faith that if I keep pouring love into this work, it will find the fashion lovers who need it—it just might take a little longer.
Thank you for your support.
Love and Style,
amyluxox
Full Utility
Credits: Model, @kaleenawinklerr; photography, Amy Lu
Military-influenced fashion is a timeless classic—equal parts practical and iconic. I had so much fun styling Kaleena in a mix of vintage military uniforms and contemporary combat pieces for my latest shoot. The camouflage palette of earthy browns and greens paired beautifully with touches of gold and sequins, creating a look that felt both strong and glamorous. These tones worked especially well with her coloring, but they’re surprisingly universal—just start with your favorite shade of green or brown and build from there, layering tone-on-tone to create depth and cohesion. You can see more from the shoot over on my Instagram (@amyluxox).
Surplus Supply
The cargo jacket is one of those pieces that effortlessly blurs the line between utility and style. Born out of necessity on the battlefield, it was built to endure—heavy-duty canvas, reinforced seams, and enough pockets to carry a small arsenal. But overtime, it transitioned from a uniform-style into a stylish-uniform for everyday life, carrying with it a quiet kind of toughness. There’s a story in every detail; it wears in, not out. Whether slung over a T-shirt and paired with leather trousers (Kate Moss) or layered over a black catsuit with heels (Victoria Beckham), it doesn’t scream for attention—but it always gets noticed. It’s not just a jacket; it’s a uniform for those who move through the world with style and purpose.
Credits (From top left):
SMYTHE OG Surplus Jacket ($795.00), shopsmythe.com; The Great Vintage Army Jacket ($495.00), thisisthegreat.com; Prada Workwear Utility Pocket Jacket ($3550.00), bergdorfgoodman.com; Toteme Cotton Cargo Jacket ($665.00), mytheresa.com; Saint Laurent Belted Long-Sleeve Button-Down Jacket ($3500.00), bergdorfgoodman.com; Zadig & Voltaire Taskam Overshirt ($368.00), zadig-et-voltaire.com; collage,@amyluxox.
Marching Orders
I always look to the shiny people when storyboarding, they tend to work with incredible teams and often get sent the best samples so it’s a great place to get inspiration. Many of these refs are early 2010’s… As you now know, I gravitate towards timeless looks, never trends. When creating looks for yourself, think vibe and direction when looking at inspiration, then keep the details and accessories current.
Credits (Clockwise from top left): Kate Moss in army and black with a touch of gold, and dark florals to-boot (©FAB); Kate Bosworth in Paisley print dress, a cropped army jacket and the Isabel Marant suede boots (@BestImage); Victoria Beckham in her labels own jacket and Balenciaga Loots (Leggings + Boots) (©Backgrid); Where it all started…Kate’s 2001 cover of I-D mag (©tesh); Vanessa Hudgens paired her army shirt with a delicate black mini dress and platform clogs (©unknown); Alexa Chung paired her military jacket with a white sweater dress for an elevated take on the look (©Diego Zuko).
Lulala: September Style Notes
September weather hits differently in LA than it does in New York—while East Coasters are starting to pull out sweaters and boots, we’re still very much in summer mode over here. The sun is out, the heat hasn’t let up, and any dreams of layering are still a few weeks away. That said, I’ve already started the seasonal shift in my mind—scrolling for new staples, bookmarking fall outfit inspo, and slowly planning for cooler days ahead (see Lu’s List below for some current favorites).
Even though the calendar says fall, I’m still dressing for the heat, which makes this transitional moment a bit tricky—but also fun. It’s that sweet spot where you can start mixing textures and playing with light layers without fully committing to heavy knits or coats just yet. And if I’m being honest, I think outfits get better as the temperatures drop. There’s just something about fall fashion that feels instantly elevated. Life feels more put-together when you can throw on a great coat, classic boots, or a cozy knit and walk out the door feeling like your most pulled-together self.
That said, here are a few of my favorite outfit highlights from September—pieces that worked with the LA heat while hinting at fall vibes to come.
Clockwise from top left:
Strut This Striped Top, Aritzia Babaton Women’s Pleated Shorts, L’Agence Aveline Slides, Saint Laurent Cat Eye Sunnies. One, I’ve been living in these shorts—Aritzia basics tend to have that effect on me. And two, I can never have enough black and white striped tees. I think I love them as much as JPG himself.
Realisation Par The Goldie Dress, Marc Jacobs Mini Cross Body Bag, Stuart Weitzman Sandals, Bottega Veneta Sunglasses. This dress had a major moment back in 2017, but I still wear it often—black-and-white prints tend to age well. The Marc Jacobs bag is a relic from my Amazon styling days in Seattle and still looks fresh. Quality > quantity, always.
Anine Bing Lace Trim Silk Tank, Aritzia Camo Jacket, Maje Denim, Ray-Ban Wayferers, Gold Buddha Bracelets From My Travels, Isabel Marant Booties. I wore this to the Oasis concert at the Rose Bowl in September—what a night! I expected a sea of bucket hats and Adidas stripes, but the crowd was surprisingly diverse (and stylish). I’ve never been into elevated athletic wear (high-heeled sneakers are still the worst fashion blunder in history, IMO), and bucket hats aren’t really my thing. So this was my subtle 90’s nod—army jackets and Oasis will always be a vibe.
Simons Slip Dress, Gucci Logo Belt, Stuart Weitzman Sandals, Bottega Veneta Shades. Being on the shorter side, maxi dresses can be tricky—especially with flats. I belted this one, which helped, but I definitely prefer styles with a built-in waist. In my next life, I plan on being tall—so much easier for fashion. Anyways, I found this dress at Simons in Quebec a few summers ago and I’m pretty sure it was less than $100.00! Handy for hot days and beach vacays.
Hill House Nap Dress, Birkenstock Sandals, Marc Jacobs Bag. At some point I might tire of the Nap Dress, but for now, it’s still a go-to. (I just ordered this floral printed one). It’s comfy, easy to wash, and looks put together with minimal effort. Highly recommend.
Lu’s List: The October Edition
As I mentioned, autumn in Los Angeles doesn’t quite bring the same fall feels as it does in places like Toronto, Montreal, Vancouver, London, or New York. Maybe it’s the Canadian in me—or just my ongoing lust for travel—but I still find myself buying, planning, and wearing cool-weather kits regardless of the temperature (I just end up carrying the outerwear). There’s something about fall fashion that’s hard to resist. The colors are richer, the textures more interesting, and the overall vibe feels far more elevated than summer’s lightweight basics.
Even if the weather doesn’t fully cooperate, I love finding ways to incorporate cozy layers, earthy tones, and structured pieces into my wardrobe this time of year. It’s all about balancing seasonal aesthetics with LA practicality.
Here’s a look I’m currently loving, styled with a few of my favorite pieces for fall. Each item has that timeless, classic quality I always look for—versatile enough to wear on repeat, and in my opinion, worth the investment.
Love and Style,
amyluxox
Credits From Left to Right:
Chloé Gold Flask Necklace ($1050), available at net-a-porter.com. In general I am not a big jewelry person, I usually wear my basics (studs, delicate gold bracelets and necklaces, and my wedding ring) on repeat. But this necklace is special, it tells a story and gives ‘heirloom’ vibes. It is a statement piece that will elevate any look.
Calzedonia Cashmere Tights ($27), available at calzedonia.com. Tights are one of my favorite things about fall-it’s cool enough to cover up but not so cold that trousers are a given. I love the Bordeaux red color and the luxurious feel.
Veronica Beard Ashlynn Silk Blouse ($478), available at veronicabeard.com. I’ve always loved a dark floral, and this blouse is no exception—the rich tones feel so right for fall. I especially love it paired with a brown leather mini skirt for contrast; the softness of the silk against the edge of leather strikes the perfect balance. It would also look beautiful with dark denim, classic black, or tailored trousers in any of the featured shades—olive green, burgundy, camel… take your pick. So versatile, so elegant. Absolutely love!
Frame Leather Cargo Skirt ($1198), available at frame-store.com. I heart this skirt. It’s the perfect mix of edge and polish—thanks to the cross-over front, mini length, and oversized pockets. The deep, versatile color and buttery-soft lamb leather give it a refined feel, while the self-belt adds a subtle, tailored finish. This is one of those standout pieces you’ll wear for years. (And if the price tag feels steep, don’t be surprised if Zara drops a pleather version soon…)
Anonymous Vully 50 Stiletto ($325), available at anoncph.com. I discovered this brand through Facebook—or rather, they found me. One of the few redeeming qualities of that platform is its ability to surface small brands and independent designers I might never come across otherwise. Case in point: these perfect ’80s-inspired slouchy leather boots. They check all the boxes—wide enough to style over skinny jeans or leggings, a comfortable low heel for all-day wear, and somehow available in 21 different colors (seriously, how is that even possible?). A total gem of a find.
Prada Wool Beanie ($625), available at prada.com. If I’m going to wear a toque as part of my look, it has to be both stylish and flattering—hats are tricky for me, and not something I throw on without thought. This camel-colored chunky knit version by Prada is currently topping my wishlist. The shape is just right, the color is endlessly wearable, and—let’s be honest—the gold logo detail is what you’re really paying for. Subtle flex, major impact.
ba&sh Rabel Cardigan ($465), available at ba-sh.com. This chunky mixed-knit sweater by ba&sh feels like an early ’80s gem you’d be lucky to score in a vintage shop. The oversized collar and exposed zipper give it that perfect throwback vibe, while the texture keeps it feeling modern and cozy. It’s the kind of piece that makes even the simplest outfit feel effortlessly cool.
Free People We The Free Suede Baby Emerson Bag ($178), available at freepeople.com. The exposed hardware, contrast stitching, and bold zipper pulls instantly call to mind Balenciaga’s iconic Le City Bag—only this version comes at a fraction of the price. The suede adds a touch of durability while giving the piece a luxe, tactile finish, and the rich brown tone is endlessly versatile. It’s the kind of bag that quietly upgrades any look, from denim and boots to tailored layers.
Fab Faux
I’ve always loved the look of fur—it’s been part of so many iconic fashion moments. Think: Gwyneth Paltrow as Margot Tenenbaum in that spectacular mink coat, Kate Hudson channeling boho glam as Penny Lane in that unforgettable vintage Afghan, or SJP as Carrie Bradshaw wrapped in her now-famous raccoon fur. These looks are forever etched in fashion history. Of course, I would never wear the real thing. Thankfully, faux is fabulous these days—plush, stylish, and widely available in every cut and color you could want. Here are a few of my current favorites that channel all the drama, none of the guilt.
From Left to right:
Rag & Bone Brenna Faux Fur Jacket ($768), available at rag-bone.com. This jacket is Grey Gardens meets Royal Tenenbaums in the best way. Pair it with an all-black ensemble underneath—a turtleneck, leggings, and tall leather boots—for maximum impact. A wool turban and a bold red lip would be the perfect finishing touches. Be your own style icon.
Nour Hammour Carolyn Everyday Shearling Midi Coat ($1800), available at nour-hammour.com. Okay, this one isn’t faux—but the look is too good not to include. The tailored shape keeps the volume in check, and the soft grey-beige hue is effortlessly chic. It’s investment-worthy if you’re going for luxe meets longevity.
Frame Shaggy Coat in Cream ($2198), available at frame-store.com. This ultra-chic knit coat is best suited to taller frames (it’s long and lean), but it’s such a standout piece, it deserves a moment. Throw it on with just oversized sunnies and a swipe of lipstick—it needs nothing else.
ALC Hazel Faux Fur Jacket ($595), available at alcltd.com. This piece has a slightly sporty vibe, making it ideal for off-duty days. Layer it over denim and a tee, or even your favorite yoga set—an elevated topper that still feels relaxed.
The Frankie Shop Hope Faux Fur Jacket ($360), available at mytheresa.com. This one is super fuzzy and full of texture, so balance it out with slim-fit underpinnings. Think skinny jeans, leggings, or a sleek catsuit. Cozy, but make it fashion.
Aqua Teddy Faux Fur Jacket ($188), available at bloomingdales.com. Vintage vibes at a great price point. The teddy texture feels nostalgic and modern all at once—a perfect pick if you’re dipping your toe into the faux fur trend.
Fashion Peacocking At It’s Finest
Fashion peacocks—people who wear something solely to get noticed—tend to annoy me because it usually seems so inauthentic. That’s not to say I don’t appreciate loud and over-the-top looks—I absolutely do. I love them. But I find them most successful when the wearer’s energy truly aligns with the look. This is hard to achieve; it takes confidence, charisma, and joie de vivre. We’ve all seen examples of this going wrong—celebrities who look completely uncomfortable in their red carpet outfits. No matter how incredible the outfit is, it just doesn’t work if the person isn’t owning it.
On the other hand, when someone commands attention and owns their look, they can inspire a wave of copycats and become style icons in their own right. Alan Cumming does this effortlessly as the host of The Traitors. His fashion game on the show is unparalleled. I was late to watch the series (there’s just so much great TV these days, it’s impossible to keep up), but the show itself is great and entertaining. Yet, it’s the host’s wardrobe that truly steals the spotlight. At first, the over-the-top outfits seemed a bit silly and even disingenuous, but as the show progressed, his wardrobe became the highlight. Each look was carefully and perfectly crafted—it’s hard to deny the impact they have. Bravo!
Alan Cumming (and his stylist) exemplify fashion peacocking at its finest. What a joy to watch! There’s something electric about seeing someone fully embrace their style with such confidence and flair. It reminds me that fashion isn’t just about clothes—it’s about attitude, presence, and the story you tell through what you wear. For me, Alan’s looks aren’t just costumes; they’re an extension of his charisma and charm, making the whole experience all the more captivating.
Honestly, I’d recommend the show just for the outfits—and for the joy they bring. It’s a brilliant reminder that when fashion and personality align perfectly, the result is magical.
A Reminder
Fashion is meant to be enjoyed—to explore, to play, to express who you are in a particular moment. It’s not about rules, price tags, or chasing trends. It’s about discovery and storytelling. Your style holds only the power you choose to give it, and it costs only what you’re willing to invest—whether that’s money, time, or imagination. Some of the most magical pieces aren’t new—they’re vintage treasures, passed-down gems, or well-worn favorites that carry stories with them.
But as much as we invest in clothes, let’s not forget to invest in what inspires us: nature, movement, quiet moments, space to breathe. Step outside. Look around. Feel the air shift, notice how the light plays on leaves, how colors change with the seasons. That’s where true beauty begins. That’s where the best ideas come from. The textures, the palettes, the silhouettes—they don’t start in stores; they begin in the wild, in the stillness, in the unnoticed.
Style is personal. It’s how we shape our identity, how we move through the world, how we connect with others. But inspiration? That’s everywhere. Make time for both. Because the best fashion moments aren’t always found in magazines or closets—they’re found in how we live, how we see, and how we choose to show up in the world.
Have a great month,
amyluxox